Meet our Team

Discover our team of expert professionals dedicated to providing exceptional care and expertise

Sanjana Trivedi
Sanjana Trivedi
Co-Founder
Finance and Operations specialist with over 5 years of experience helping businesses streamline processes and achieve financial clarity. With deep expertise in bookkeeping, compliance, and operational systems, she builds scalable frameworks that simplify daily workflows and enhance productivity. Sanjana excels in tools like Xero, QuickBooks, SAP, and Excel—offering clients across the UK, US, and Canada seamless, tech-driven solutions. Her sharp attention to detail, hands-on approach, and operational insight make her a trusted partner for businesses seeking to grow with confidence, efficiency, and strategic financial support.
FCA Heena Shah
FCA Heena Shah
Co-Founder

Fellow Chartered Accountant and an enrolled member of ICAI since 2019. With over six years of diverse professional experience, she brings deep expertise in auditing, taxation, and compliance. Heena’s vision for Finnova Assist is to simplify finance and empower small businesses worldwide with reliable bookkeeping, taxation, and advisory support. Alongside her core practice, Heena has also venture’s into the outsourcing industry, helping global business streamline their bookkeeping, taxation and compliance functions through Finnova Assist. 

CA Gunjan Chopra
CA Gunjan Chopra
Co-Founder

Fellow Chartered Accountant and former banker with a forte in Corporate Finance. With over half a decade of experience across financial services and advisory roles, she brings a strategic edge to her work at Finnova Assist, where she spearheads Business Development and client engagement.Gunjan is passionate about helping small businesses thrive by making high-quality financial expertise accessible and affordable.Outside the boardroom, she’s an avid reader with a love for non-fiction and biographies—always curious to explore the stories behind successful minds and movements.

Why Choose Us

Streamlined Accounting for Your Success

We combine industry expertise with cutting-edge technology to simplify your financial processes, ensuring compliance and growth.

Better Financial Insights

Better Financial Insights

Our detailed analytics help you make informed decisions to drive business growth.

Streamlined Operations

Streamlined Operations

We automate routine tasks to save you time and enhance efficiency.

Assured Compliance

Assured Compliance

Stay worry-free with our thorough compliance and audit services.

Our Client base

Professional CA Services

20+

At UK

5+

At USA

10+

At India

7+

At Canada

Need Expert Accounting for Your Business?

Financial Planning

Financial Planning

Secure Your Financial Future

Our comprehensive planning services ensure compliance, optimize tax strategies, and safeguard your wealth.

  • goal-oriented strategies
  • optimized investments
  • financial security
Book a free consultation